Digital printing – where a digital-based image is printed directly onto a surface – has been used in the textile industry since the 1970s. But it wasn’t until 1996, when Japanese designer Issey Miyake launched his digitally-printed Guest Artist Series that the technique began to receive widespread attention from fashion folk. In 2010, Alexander McQueen’s digitally-printed Plato’s Atlantis collection launched a craze for digital designs (preferably with aquatic undertones à la McQueen), but few styles were available on the market at moderate price points. (Let’s face it – new technology comes at a price.) This year, it seems that digitally-printed clothes have finally trickled down to the masses, with both fast-fashion retailers and traditional department stores offering slews of vividly printed designs at wallet-friendly prices. The technique was also the subject of the Phoenix Museum of Art’s most recent fashion exhibition Digital Print Fashion, which featured 40 ensembles from Miyake, McQueen and Mary Katrantzou, among other designers.
Say hello to the digital age with these digitally-printed styles for under $100.
S.S.W. Asks: Will YOU wear digital prints?